
Writing
I Write about the Business of Music.
I Keep Score.
The Latest from ‘Keeping Score’
Welcome to Backstage Pass:
A 12-Part Career Guide on Becoming and Succeeding as a Music Talent Agent By Michael DeMarco Founder, Celebrity Direct Inc. …
Can a Song Launch a Business?
The Unexpected Story Behind Celebrity Direct Inc. Very frequently I see articles that coach business people how to “find opportunities” …
Toscanini Over My Shoulder
Watching, Judging and Yet, Inspiring For those who know me well, you’re aware that I dedicate a lot of time …
Nonprofit Gala Wisdom
Selecting Gala Entertainment: Nonprofit dinner entertainment plays a pivotal role in creating a memorable experience that resonates with attendees and reinforces the …

Your Fanbase is Mimetic (and So Should Be Your Music Marketing)

Academic Writing

Chapter Contribution: Music Business Research
Journal Writing and Academic Book Chapters
When change arrives to the music industry, it tends to be swift and powerful.
I observe, research and discuss these changes. Currently preparing a book chapter that probes the live music industry’s response to the pandemic shutdown, the national #ReviveLive movement and it’s impact for lasting concert industry success.

Premiere Performances
The Untold Stories of the First Performance
Here’s What Happened on Opening Night
Many masterworks that we have all come to know, did not begin as smashing successes. How audience reception and the resulting critical commentary, rival composers and publishers, plus a rewrite or two, eventually led to the legacies of these classical masterpieces.
Many first performances were instant successes yet some premieres were phenomenal failures. These works seem to have improved with age, or was it their audience’s ears that changed?
Chapters:
- Puccini – Madama Butterfly
- Rachmaninoff – Symphony No. 1
- Bruckner – Symphony No. 3
- Rossini – Barber of Seville
- And other favorites…
- Plus contemporary premieres of note