CEO • Music Agent • Conductor
Music Business Instructor
Mastery in Music and in Business.
Two worlds. One standard. Decades at the highest levels of both.
As a CEO, Music Agent, Conductor & Music Business Instructor, I bring a rare combination to everything I do. Booking the world’s biggest artists for the world’s most demanding brands, then taking what I know into concert halls, corporate boardrooms, and the classrooms shaping the next generation of music business leaders.
In my Substack newsletter Keeping Score, I decode the patterns behind exceptional mastery — through the lens of Rock stars, composers, conductors, and the live music business.
Booking and producing celebrity shows with the world’s most important brands.
General Motors Event with John Legend
New model launch event features singer John Legend “in-concert” performance in Detroit.
Apple Event with Foo Fighters’ Dave Grohl
Foo Fighters’ Dave Grohl tries new iPhone with Apple CEO Tim Cook at their product launch event.
Cartier Event with Rihanna
President and CEO, Cartier North America, Frederic de Narp looks on as singer Rihanna lights up the Empire State Building.
Intel Event with Aerosmith’s Steven Tyler
Aerosmith’s Steven Tyler sings along and joins Intel CEO Craig Barrett during a keynote presentation.
Creating Music Business Instruction as the Ultimate Backstage Pass
I bring backstage access to students with every module. Practical, useful information about real-world challenges and their solutions.
My method replaces “sage on the stage” teaching and transitions to a coaching “facilitator mentality.”
University of Miami — Frost School of Music
Adjunct Professor — Music Business
Keeping Score
Mastery leaves clues. Music reveals them. In my Substack newsletter Keeping Score, I decode the patterns behind exceptional mastery — through the lens of Rock stars, composers, conductors, and the live music business. A few articles below, more on my Substack. I Keep Score a lot.
Welcome to Backstage Pass:
A 12-Part Career Guide on Becoming and Succeeding as a Music Talent Agent By Michael DeMarco Founder, Celebrity Direct Inc. …
Can a Song Launch a Business?
The Unexpected Story Behind Celebrity Direct Inc. Very frequently I see articles that coach business people how to “find opportunities” …
Toscanini Over My Shoulder
Watching, Judging and Yet, Inspiring For those who know me well, you’re aware that I dedicate a lot of time …
With more than 25 years as a music talent agent, I have found very few resources available to music major undergraduates considering a career as a music talent agent. I created one.
Long Talks
What is Your Music Business Career Path?
Participants Learn:
- Music Agent as Career Path
- Preparing for the Job
- Should I Be an Agent or a Manager
Plus Short Talks About Big Topics
Arturo Toscanini | The Maestro & His Music
Rock Stars Perform For Corporate Events
