Business Experience
I saw a need for a full service, celebrity-level talent buying consultancy that is positioned as the “buyers advocate” in this complex world of talent acquisition.”
Brands, whether premier names or startups, trade associations or nonprofits, seeking the power of celebrity to elevate their perception, cut through marketing noise and reward customers or employees, realize the impact of the right celebrity performance gets attention, enhances their message and creates a memory that is lasting.
Celebrity Direct Inc. was founded to provide talent buyers celebrity impact in an accessible, cost-effective and powerful way. Because we are full service, unlike a traditional talent agency, we deliver a completely turnkey show, with all its production elements, nationwide and beyond.
For more than two decades, brands have selected Celebrity Direct Inc. as their “go to” source for celebrity performances at convention ending celebrations, conference keynotes and charity galas nationwide.
Our expertise helps negotiate, contract and produce a Celebrity Music Concert, Comedy Performance or Celebrity Speaker for any event looking to create a unique experience that will be remembered for many years to come.
Booking and Producing Celebrity Shows with the World’s Most Important Brands
General Motors Event with John Legend
New model launch event features singer John Legend “in-concert” performance in Detroit.
Apple Event with Foo Fighters’ Dave Grohl
Foo Fighters’ Dave Grohl tries new iPhone with Apple CEO Tim Cook at their product launch event.
Cartier Event with Rihanna
President and CEO, Cartier North America, Frederic de Narp looks on as singer Rihanna lights up the Empire State Building.
Intel Event with Aerosmith’s Steven Tyler
Aerosmith’s Steven Tyler sings along and joins Intel CEO Craig Barrett during a keynote presentation.
I have spent my professional career listening carefully to corporate event planners, nonprofit boards and leading entertainment producers, providing each with the finest level of musical talent.
Industry trend setting and innovative performances that are always produced with complete integrity and an unsurpassed level of customization for each client’s musical style.
The way I see it, event production is complex enough. Entertainment buyers should have a reliable and uncomplicated relationship with their entertainment services firm.”
Michael DeMarco
CEO Celebrity Direct Inc.
Avon CEO Andrea Jung with Fergie at Avon Event
Alicia Keys on stage with Blackberry CEO Thorsten Heins during a keynote presentation
Carly Rae Jepsen performs for an AMFAR Event
Consulting & Performing Arts Administration
Transforming the way audiences experience the arts
- Enhance Programming
- Evaluate Performing Arts Administration Effectiveness
- Increase Audience Retention and Advancement
I enjoy creating goal specific relationships that are impactful and repeatable.
My Career-Long Work with Nonprofit Organizations
Recent work with:
Jay Leno signing a Harley-Davidson for charity raffle prior to his performance
Sheryl Crow sings with Elmo for the Sesame Street Workshop gala
Virtual Live Stream Shows
Virtual Celebrity Shows have become opportunities for organizations to enhance their brand, introduce a new product, or drive a message. Unprecedented times in the entertainment industry are creating truly unique opportunities for entertainment buyers.
We provided Steve Augeri, former lead singer of Journey, for a corporate Virtual Live Stream Show. Performing the Journey hit songs, Don’t Stop Believin’, Faithfully, Any Way You Want It, Steve rocked it!
The band came together at a video broadcast studio where they did a five camera shoot, mixed live and sent out to our corporate client. Then streamed the surprise show live to employees Zooming in from throughout the US and Europe.
